that Team High Road, professional cycling team competing in international road bicycle races, is currently without a name sponsor, and have therefore chosen the name of the company owning the team? The team participates in many editions of the annual Grand Tours of cycling, such as the Tour de France and the Giro d'Italia. Since 2005, the team has been one of 20 teams that compete in the new UCI ProTour.
The team was founded in 1991 as Team Telekom, sponsored Deutsche Telekom. In 2004 their name changed to the T-Mobile Team. It contains a total of 29 riders, 9 physiotherapists or nurses, 9 mechanics and service persons, and has 22 partners. The team is under the management of Bob Stapleton and Rolf Aldag. Former leaders include Olaf Ludwig, Walter Godefroot and Eddy Vandenhecke (managers), Luuc Eisenga (spokesperson) and Brian Holm, Tristan Hoffman, Allan Peiper, Valerio Piva and Jan Schaffrath (sports directors).
In November 2007, Deutsche Telekom AG announced that it was to end sponsorship of professional cycling with immediate effect. The team continues under the name "Team High Road". The team changed nationality in February 2008, switching from Germany to USA
I found this info in Wikipedia. As i was sitting in front of the TV watching the Tour de Romandie Time Trial I saw a High Road rider and couldn't figure out what a High Road was. I thought maybe it was somehow an anti-doping team - as in "take the high road." Now i know.